James Willett understands that many companies are taking SEO seriously these days. SEO is really important if a small business wishes to be able to rise above the surface and beat competitors. On the other hand, most companies are enlisting the help of SEO specialists such as Chris to do their job. It is not rational for you to handle it on your own because you would not be able to compete. James Willett wishes to inform others about the benefits of investing on an SEO specialist. It is not a waste of time or cash. SEO is not something you should tackle on your own.